“Think Outside the Box” with Health Nutrition Marketing

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Ideas that will improve your health nutrition marketing on the shelf

What makes you pick something off of the shelf? What draws you closer? What intrigues you? These are the things you should be thinking about when designing your packaging.

There is so much competition out there today that in order to grab someone’s attention your product has to stand out as a unique brand.

Package design is your last attempt to make a sale and convey the importance of your product. If the Health Nutrition product you are selling is nutritious, has special ingredients, and you believe in it then you already have great reasons for people to pick it up and buy it. This key is making sure that your packaging reflects these benefits and is intriguing enough to catch the eye. Continue reading

Marketing Health Nutrition: Innovation in Energy Drinks

3 ways to differentiate your brand in a growing market

The energy drink market continues to grow at a steady pace worldwide, despite some concerns and a lot of bad press over inhuman high levels of caffeine and other stimulants. Although energy drinks were originally marketed as a way to enhance sports performance, typically they are now marketed to the casual consumer—particularly young people—who is just looking for a rush of energy and great taste. Continue reading

Health Nutrition Marketing and NSF Certification

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If you are marketing a dietary supplement or sports nutrition product, you should know if it is NSF Certified for Sport.

As a competition-level athlete, I was excited to read about a new program of certification for sports supplements and nutrition products.

After all, most athletes want to enhance their performance through the use of legal supplements, but it can be hard to navigate the sea of confusing information about what is and isn’t considered a “banned substance”. All too often athletes are disqualified for using substances that they thought were completely harmless and legal, and of curse, no one wants to put their own health at risk. That’s where NSF comes in. Continue reading