Tag Archives: health nutrition marketing

Marketing Health Nutrition with Viral Videos

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4 ways to create share-worth videos

We all love watching videos online, but what is it that captures our attention and makes us want to watch them all the way through? Personally, I have a short attention span and not a lot of time. I can’t sit through long videos or wait for the action. I prefer short videos that make me laugh or play off of a specific emotion. I believe a video worth sharing is one that has a point of view and gets to the point quickly.

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“Think Outside the Box” with Health Nutrition Marketing

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Ideas that will improve your health nutrition marketing on the shelf

What makes you pick something off of the shelf? What draws you closer? What intrigues you? These are the things you should be thinking about when designing your packaging.

There is so much competition out there today that in order to grab someone’s attention your product has to stand out as a unique brand.

Package design is your last attempt to make a sale and convey the importance of your product. If the Health Nutrition product you are selling is nutritious, has special ingredients, and you believe in it then you already have great reasons for people to pick it up and buy it. This key is making sure that your packaging reflects these benefits and is intriguing enough to catch the eye. Continue reading →

Marketing Health Nutrition to Moms

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Tips for speaking her language 

It is moms who almost exclusively make health and wellness decisions. Moms schedule doctors’ appointments, decide on treatment plans, and choose which foods and beverages will keep their families happy and healthy. But with all of this on their minds, getting their attention isn’t easy. 

Health Nutrition Marketing that Helps Your Customer

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How to guide your customer through confusing health and wellness information

The average health and wellness consumers are motivated customers. They are actively seeking out nutritional or sports supplements and healthy foods and beverages to support their health and improve their lives. Unfortunately, there is so much confusing information out there, that even the most dedicated researchers might feel overwhelmed. Continue reading →

Marketing for Health Nutrition

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be effective
Steps to make your email marketing more effective

Email marketing may seem like a pretty mundane and tedious tactic compared to a lot of the some of the newer approaches to marketing, but the truth is, it is still one of the  smartest, cheapest and most effective ways to market Health Nutrition products.

The key to successful email marketing is to acquire a vast number of subscribers. The success of any and every email campaign you launch will hinge on the number of current and potential customers you can reach.

Here are 5 simple steps that I use when launching an email marketing campaing. I think they will help improve the response you get from your Health Nutrition email marketing efforts: Continue reading →

Using Pinterest to Create an Increase in Traffic to Your Health Nutrition Websites

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pinterest marketingTips to increase traffic to your company’s website

Pinterest is growing so fast that the popularity of this social media interface is becoming a daily form of communication for many types of users.

Women have originally dominated using this social media platform but in no time Pinterest is capturing attention in Men, Etailers and Direct-to-Consumer Sites, Brands and Companies, Personal Brands and Personalities, Publications, TV Networks and News Outlets, Bloggers, Writers and Artists.

While interacting with Pinterest I have noticed a large percentage of interactions are food, as in food pictures, recipes, sharing recipes and recommending recipes. This is one avenue that could benefit for your Health Nutrition Brand.

I want to share 4 quick tips on how I think your Health Nutrition Brand could benefit using Pinterest to increase traffic to your company’s website. Continue reading →

Point-of-Purchase Proximity Improves Health Nutrition Marketing

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Healthy groceriesTips for increasing sales with point-of-purchase and proximity marketing

We are all familiar with how effective Point-of-Purchase Marketing can be. We know POP increases your return on investment because it allows you to reach before your customers make a purchasing decision and it can reinforce their confidence in that decision. Continue reading →

10 Tips to Help Strengthen Your Health Nutrition Marketing at Trade Shows

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Rise to the Occation

Trade shows still play an important role in your health nutrition marketing

As a professional athlete, I have had many opportunities to observe the effectiveness of trade shows in the sports nutrition industry firsthand. In my opinion, they can be just as effective in all areas of Health Nutrition Marketing. Continue reading →

Health Nutrition Marketing: 6 Tips to Reach Your Target Customer

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Your Target Customers

How to position functional foods to reach different customer segments

Many people have a cliché  image of the health food customer in their mind, but the reality is very different. The functional food consumer (one who buys foods and beverages for health benefits as well as nutrition) is not one type of person. If you’re not segmenting your customer population, you may be missing out on key opportunities. Continue reading →

Marketing Health Nutrition to Children

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Marketing to Children

A changing market is creating new opportunities for health nutrition brands

Remember when children’s television revolved around ads for sugary cereals, sweet drinks, and the newest, most outrageous candy on the block? Well, according to a recent article written by Nanci Hellmich of USA Today, those days are swiftly coming to an end. The Walt Disney Co.—one of the most influential major media companies in America—is setting health standards for all food and beverage products advertised on its networks. Continue reading →