Author Archives: Jessica Clay

About Jessica Clay

Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.

Traditional Versus Digital in Health Nutrition Marketing

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NYC Time Square

4 reasons why combining tactics could be a winning strategy

If you believe the hype, a multi-channel digital marketing strategy is all you need to reach your target audience and build a following. With all of the opportunities created by social media, websites, blogs and banners, why would anyone bother with traditional media anymore?
Because it still works!

Here are 4 reasons I strongly suggest that your brand include traditional media in your overall Health Nutrition Marketing mix: Continue reading →

Social Media Platforms for Health Nutrition Marketing

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A comprehensive cheat sheet for extending your social network

Social media provides Health Nutrition marketers a unique opportunity to interact with customers in a more authentic way than traditional advertising allows. Unfortunately, there are so many social media platforms to choose from that it can be difficult to know how to get started, which platforms are critical, and which ones aren’t worth the time or investment.

As a Heath Nutrition Marketing and Social Media Expert, I believe in keeping it simple from the start. You can always add platforms once you’ve solidified your overall strategy, but if you start by creating too many consumer touchpoints, you won’t manage any of them well.

The best place to start is by understanding the function and uses of social media tools. So here is the Jessica Clay cheat sheet for building a social media strategy: Continue reading →

Using Pinterest as a B2B Platform for Health Nutrition Marketing

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3 ways getting social with other companies can build your consumer brand

These days, the hottest thing in content marketing is an almost entirely visual platform known as Pinterest. At Pinterest.com, users—including businesses like yours—can create shareable pinboards to display photos, blogs and other online content that is of interest to them. From a user standpoint, Pinterest is awesome because it lets people express themselves quickly and easily. The site is chock full of beautiful pictures, delicious recipes, inspiring articles and more all pinned there by avid users. Continue reading →

Marketing Health and Nutrition at Sporting Events and Trade Shows

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5 ways to use social media for a profitable return on investment

As an athlete, I often attend and participate in sporting events and sports-related tradeshows on both a local and national level. I make it my business to pay attention to how the attendees are responding to the various offerings, and lately I’ve noticed a pronounced “advertising fatigue” among event goers. Today’s tradeshow and special events audiences have seen it all, which makes it harder and harder to break through all the noise and get their attention. It takes fresh, innovative thinking to stop them in their tracks and show them something they’ve never seen before. Continue reading →

Marketing Health and Nutrition to Healthcare Professionals

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Embassy of Serbia Food

5 steps to sampling your product like a pharma brand

Providing free samples to healthcare professionals is the single most effective marketing tactic of pharmaceutical brands, and they spend billions annually to do it. So, lately I’ve been wondering why more non-prescription health and wellness brands don’t employ the same practices. After all, nutritionists, dieticians and other alternative healthcare providers would be thrilled to offer samples of quality products to their clients, and unlike pharmaceutical brands, there are no legal limitations to how and how often health and wellness brands can sample. Continue reading →

Anti-Aging Offers Opportunity for Marketing Health and Nutrition

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anti-aging

3 ways the aging boom can energize your brand

With 10,000 people turning 65 every day in the United States, demand for anti-aging products has nowhere to go but up. Most baby boomers believe that with the right products they can and will stay perpetually young, so even if you don’t solely market your health nutrition brand as an anti-aging solution, you would be missing an opportunity by ignoring this messaging completely. Let’s look at some of the ways in which anti-aging messaging can benefit your health nutrition brand: Continue reading →

The Most Important Tool for Marketing Health Nutrition

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Hotline

3 ways the telephone can make or break your brand

Lately, marketers have been so fixated on social media, they may have overlooked their own Achilles heel when it comes to follow-through. After all, a company can Facebook, Tweet or Email to their hearts content, but at some point customers want a “live” interaction with a company. When they dial your number, who is there to answer their call?

Continue reading →

Mobile Marketing in the Health Nutrition Market

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Dandy

4 innovative tips to keep your brand on the cutting edge

According to a new report from Chetan Sharma Consulting, the US has reached 50 percent smartphone penetration.

Smartphones are in widespread use because they are a convenient way for Americans to communicate with friends, business partners, and customers as well as tap into social media and the ever-increasing number of apps that make life easier. Today’s user relies on their smart phones to access social media accounts, use QR codes, access web sites, or just pass the time by playing games.

Continue reading →

Health Nutrition Marketing to Our Pets

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Lucky Dog

Tips on how to sell in the pet industry

If you are a dog owner or another kind of four-legged owner, you understand how important our pets are in our lives. They are a dominant part in our families; they make us feel happy, make us laugh, they snuggle with us, we walk with them, they connect us with other people. There are also positive side effects in having a pet, lifts our mood, feel less lonely, reduces stress, and etc. Clearly we understand how important our pets are to us. Continue reading →

Marketing Health Nutrition to Men

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dockheads

How to make the most of an overlooked market

It’s often been said that Women make more than 85% of all healthcare decisions. While this is true, and it warrants paying particularly close attention to that segment of your target market, you shouldn’t ignore the other 15% of your possible customer base.

Continue reading →