Author Archives: Jessica Clay

About Jessica Clay

Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.

Marketing Your Health and Nutrition Brand Against Private Labels

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Tomato RED

3 ways to differentiate in an increasingly competitive landscape

Tell your story
Customers who buy health food and supplements, particularly those who buy organic, are interested in knowing who is making their products. If you are a small company, chances are you have a much more authentic story to tell than large retailers who buy from many different sources. Are you based on a family farm? Did you start on a shoestring budget with one mission in mind? Is your product named after your Grandmother? When you tell your story, you connect with your customers. And that’s something big box brands just can’t do. Continue reading →

A Roadmap for Health Nutrition Marketing

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Roadmap to Health Nutrition Marketing

3 steps to build your marketing roadmap

Think of preparing a marketing roadmap like planning for a trip. You don’t just drive to another state with absolutely no direction in mind. You have to take the time to plot your course, and consider how you will include any landmarks you’d like to see along the way.

To create an effective marketing roadmap for your health nutrition brand, there are 3 steps you can use to ensure that you arrive at your destination and receive the return on investment that is your ultimate goal. Continue reading →

Cause Marketing for your Health Nutrition Brand

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Bee Speed!!!

5 tips for running a successful campaign

Cause marketing continues to gain popularity with consumers who want to feel they are doing good when they spend their dollars. For health and nutrition brands, a cause marketing campaign is a great way to create a buzz around your product.

How can you make sure your campaign generates a return on your investment as well as a feeling of goodwill? Here are 5 ways to make your cause marketing campaign more effective: Continue reading →

Marketing Your Health and Nutrition Brand with Personality

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Use your brand personality checklist to strengthen your social presence

Like people, all brands have a personality. Even if you have not purposely set out to create a personality, your brand will develop one over time. Smart marketers take the time to hone that personality in order to target the right customer base and create a stronger social presence. Continue reading →

Creating Your Health Nutrition Brand Personality

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Done and not done

4 ways to define the social side of your brand

It’s more important than ever for your health nutrition brand to be engaging in all media. The starting place, of course, is to have one, integrated marketing message that you can evolve in a million directions. But, once you’ve accomplished that, you’ve got to have a strategy for carrying that message into the social realm in an authentic way. The key is having a strong brand personality.

Your brand personality is a set of human-like qualities your customers can relate to. Like a friend, people will become attached to your brand because of its purpose, its values and the way it interacts with its community. Is your brand quirky? Is it funky? Does it represent athletes or a certain lifestyle or belief system? If so, people who are attracted to those qualities will adopt your brand and become its ambassadors.

Here are some ways to find your brand personality and start being a brand people can’t stop talking about: Continue reading →

Unleashing Creativity in Health Nutrition Marketing

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unleash creativity

4 obstacles to innovation and how to overcome them

I can’t tell you how many times clients say that they want to “think outside the box”, when in reality they just want to tweak the same old solutions. Why? Because those solutions are safe.

Nutrition and wellness brands are particularly susceptible to safe thinking because they want to gain consumer trust. The impulse is to stick with what works. But today’s digital consumers are easily bored and content hungry. To engage them, creativity is a necessity, not a luxury.

Continue reading →

Marketing Health Nutrition with Viral Videos

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4 ways to create share-worth videos

We all love watching videos online, but what is it that captures our attention and makes us want to watch them all the way through? Personally, I have a short attention span and not a lot of time. I can’t sit through long videos or wait for the action. I prefer short videos that make me laugh or play off of a specific emotion. I believe a video worth sharing is one that has a point of view and gets to the point quickly.

Continue reading →

“Think Outside the Box” with Health Nutrition Marketing

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Ideas that will improve your health nutrition marketing on the shelf

What makes you pick something off of the shelf? What draws you closer? What intrigues you? These are the things you should be thinking about when designing your packaging.

There is so much competition out there today that in order to grab someone’s attention your product has to stand out as a unique brand.

Package design is your last attempt to make a sale and convey the importance of your product. If the Health Nutrition product you are selling is nutritious, has special ingredients, and you believe in it then you already have great reasons for people to pick it up and buy it. This key is making sure that your packaging reflects these benefits and is intriguing enough to catch the eye. Continue reading →

Marketing Health Nutrition to Moms

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Tips for speaking her language 

It is moms who almost exclusively make health and wellness decisions. Moms schedule doctors’ appointments, decide on treatment plans, and choose which foods and beverages will keep their families happy and healthy. But with all of this on their minds, getting their attention isn’t easy. 

Health Nutrition Marketing that Helps Your Customer

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How to guide your customer through confusing health and wellness information

The average health and wellness consumers are motivated customers. They are actively seeking out nutritional or sports supplements and healthy foods and beverages to support their health and improve their lives. Unfortunately, there is so much confusing information out there, that even the most dedicated researchers might feel overwhelmed. Continue reading →