Author Archives: Jessica Clay

About Jessica Clay

Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.

Marketing for Health Nutrition

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be effective
Steps to make your email marketing more effective

Email marketing may seem like a pretty mundane and tedious tactic compared to a lot of the some of the newer approaches to marketing, but the truth is, it is still one of the  smartest, cheapest and most effective ways to market Health Nutrition products.

The key to successful email marketing is to acquire a vast number of subscribers. The success of any and every email campaign you launch will hinge on the number of current and potential customers you can reach.

Here are 5 simple steps that I use when launching an email marketing campaing. I think they will help improve the response you get from your Health Nutrition email marketing efforts: Continue reading →

Using Pinterest to Create an Increase in Traffic to Your Health Nutrition Websites

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pinterest marketingTips to increase traffic to your company’s website

Pinterest is growing so fast that the popularity of this social media interface is becoming a daily form of communication for many types of users.

Women have originally dominated using this social media platform but in no time Pinterest is capturing attention in Men, Etailers and Direct-to-Consumer Sites, Brands and Companies, Personal Brands and Personalities, Publications, TV Networks and News Outlets, Bloggers, Writers and Artists.

While interacting with Pinterest I have noticed a large percentage of interactions are food, as in food pictures, recipes, sharing recipes and recommending recipes. This is one avenue that could benefit for your Health Nutrition Brand.

I want to share 4 quick tips on how I think your Health Nutrition Brand could benefit using Pinterest to increase traffic to your company’s website. Continue reading →

Point-of-Purchase Proximity Improves Health Nutrition Marketing

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Healthy groceriesTips for increasing sales with point-of-purchase and proximity marketing

We are all familiar with how effective Point-of-Purchase Marketing can be. We know POP increases your return on investment because it allows you to reach before your customers make a purchasing decision and it can reinforce their confidence in that decision. Continue reading →

10 Tips to Help Strengthen Your Health Nutrition Marketing at Trade Shows

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Rise to the Occation

Trade shows still play an important role in your health nutrition marketing

As a professional athlete, I have had many opportunities to observe the effectiveness of trade shows in the sports nutrition industry firsthand. In my opinion, they can be just as effective in all areas of Health Nutrition Marketing. Continue reading →

Health Nutrition Marketing: 6 Tips to Reach Your Target Customer

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Your Target Customers

How to position functional foods to reach different customer segments

Many people have a cliché  image of the health food customer in their mind, but the reality is very different. The functional food consumer (one who buys foods and beverages for health benefits as well as nutrition) is not one type of person. If you’re not segmenting your customer population, you may be missing out on key opportunities. Continue reading →

Marketing Health Nutrition to Children

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Marketing to Children

A changing market is creating new opportunities for health nutrition brands

Remember when children’s television revolved around ads for sugary cereals, sweet drinks, and the newest, most outrageous candy on the block? Well, according to a recent article written by Nanci Hellmich of USA Today, those days are swiftly coming to an end. The Walt Disney Co.—one of the most influential major media companies in America—is setting health standards for all food and beverage products advertised on its networks. Continue reading →

Using SMS for Marketing Health Nutrition

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i❤phone

Simple tips that will help achieve clear results for your SMS marketing strategy

SMS marketing (Short Message Service) uses text messaging to spread a marketing message. When done correctly, it’s the ultimate form of direct marketing, because texts are relevant in the moment. Some marketers don’t put much thought into their SMS strategy. This is a mistake. As a health and nutrition marketer, it’s critical that you target your customer shrewdly in order to see concrete and measurable results. Continue reading →

Making a Good First Impression in Health Nutrition Marketing

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Some helpful tips to make your brand stand out and reach your target market

With my experience in Health Nutrition Marketing, I can’t stress enough how important it is to create that successful brand “look” that people associate with your product or service using all marketing channels-—advertising, promotion, direct marketing, video, public relations, Websites, online marketing, and social media. Continue reading →

Marketing your Health Nutrition website with quality backlinks

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Use SEO tips to get you started

If you think quality, keyword-rich content is enough to rank high with search engines, think again. Backlinks are now a necessity, and if you don’t have them, you run the risk of being invisible to web crawlers. Continue reading →

SEO Strategy for Health Nutrition Marketing

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not quite clear on the concept

Over the years, SEO has become an art form, because it is critical for ensuring traffic from search engines

In its simplest form, SEO is deciding which phrase or search words your customer uses to find information similar to yours. This is called keyword search. But there’s more to SEO than finding the right keywords, so it is critical to develop a comprehensive SEO strategy. Continue reading →