Category Archives: Advertising

Is Whole Foods Fumbling Its Marketing Play for Millennial Health & Nutrition Dollars?

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Whole Foods

After losing 20 percent of their value in the last year, Whole Foods is hoping to tap into the buying power of the “thrifty” Millennial generation by opening a less expensive chain of stores in 2016.

Unfortunately, the famously overpriced health food store brand that is referred to nationwide as “Whole Paycheck” may be facing an uphill climb. Here’s why:

Millennials Shop Differently
In my last post 5 Ways Millennials Shop (and How It Affects Health and Nutrition Marketing) I explained that Millennials are less brand and channel loyal than other generations of shoppers. This is true whether they are buying household goods or organic produce. They want convenience and quality at a fair price, and they don’t care where they find it. Continue reading →

5 Ways Millennials Shop (and How It Affects Health and Nutrition Marketing)

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Out with the old, in with the new is the mantra when branding today’s Health and Nutrition products. That’s because a whole new generation of shoppers are changing the rules.

There was a time when the Baby Boomer generation dictated what was on store shelves, but today, the biggest influencers in the food markets seem to be the Millennials. I happen to be one of the nearly 80 million Millennials (also known as Gen Y) born between the early 1980s and the early 2000s. I definitely agree that there is a difference between how we shop and the more traditional way Baby Boomers shop.

Here are 5 things Health and Nutrition Marketers should know about the buying habits of Millennials: 

Continue reading →

Creating AdWords Campaigns for Your Health Nutrition Brand

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SEO, Internet Marketing, AdWords

6 simple ways to improve your Google marketing ROI

I recently took a Google Marketing class to learn more about Search Engine Marketing (SEM) campaigns. I wasn’t there to learn how to create a campaign—though the refresher on best practices was nice. My main goal was to make sure I was spending my clients’ dollars wisely. Some brands have large budgets and others have very small budgets, but they all want the best return on investment. So, I wondered, how much money does it take to run a really effective Google AdWords campaign?

The answer: You don’t have to spend a lot of money on Google pay-per-click advertising, but you do have to invest the time to make sure you have the right strategy.

Here are 6 ways to create a more successful AdWords campaign:

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Marketing Your Health and Nutrition Brand Against Private Labels

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Tomato RED

3 ways to differentiate in an increasingly competitive landscape

Tell your story
Customers who buy health food and supplements, particularly those who buy organic, are interested in knowing who is making their products. If you are a small company, chances are you have a much more authentic story to tell than large retailers who buy from many different sources. Are you based on a family farm? Did you start on a shoestring budget with one mission in mind? Is your product named after your Grandmother? When you tell your story, you connect with your customers. And that’s something big box brands just can’t do. Continue reading →

Cause Marketing for your Health Nutrition Brand

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Bee Speed!!!

5 tips for running a successful campaign

Cause marketing continues to gain popularity with consumers who want to feel they are doing good when they spend their dollars. For health and nutrition brands, a cause marketing campaign is a great way to create a buzz around your product.

How can you make sure your campaign generates a return on your investment as well as a feeling of goodwill? Here are 5 ways to make your cause marketing campaign more effective: Continue reading →

Unleashing Creativity in Health Nutrition Marketing

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unleash creativity

4 obstacles to innovation and how to overcome them

I can’t tell you how many times clients say that they want to “think outside the box”, when in reality they just want to tweak the same old solutions. Why? Because those solutions are safe.

Nutrition and wellness brands are particularly susceptible to safe thinking because they want to gain consumer trust. The impulse is to stick with what works. But today’s digital consumers are easily bored and content hungry. To engage them, creativity is a necessity, not a luxury.

Continue reading →