5 ways to use social media for a profitable return on investment
As an athlete, I often attend and participate in sporting events and sports-related tradeshows on both a local and national level. I make it my business to pay attention to how the attendees are responding to the various offerings, and lately I’ve noticed a pronounced “advertising fatigue” among event goers. Today’s tradeshow and special events audiences have seen it all, which makes it harder and harder to break through all the noise and get their attention. It takes fresh, innovative thinking to stop them in their tracks and show them something they’ve never seen before. Continue reading
Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.
