Category Archives: Marketing

Health Nutrition Marketing to Our Pets

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Lucky Dog

Tips on how to sell in the pet industry

If you are a dog owner or another kind of four-legged owner, you understand how important our pets are in our lives. They are a dominant part in our families; they make us feel happy, make us laugh, they snuggle with us, we walk with them, they connect us with other people. There are also positive side effects in having a pet, lifts our mood, feel less lonely, reduces stress, and etc. Clearly we understand how important our pets are to us. Continue reading →

Marketing Health Nutrition to Men

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dockheads

How to make the most of an overlooked market

It’s often been said that Women make more than 85% of all healthcare decisions. While this is true, and it warrants paying particularly close attention to that segment of your target market, you shouldn’t ignore the other 15% of your possible customer base.

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Marketing Your Health and Nutrition Brand Against Private Labels

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Tomato RED

3 ways to differentiate in an increasingly competitive landscape

Tell your story
Customers who buy health food and supplements, particularly those who buy organic, are interested in knowing who is making their products. If you are a small company, chances are you have a much more authentic story to tell than large retailers who buy from many different sources. Are you based on a family farm? Did you start on a shoestring budget with one mission in mind? Is your product named after your Grandmother? When you tell your story, you connect with your customers. And that’s something big box brands just can’t do. Continue reading →

A Roadmap for Health Nutrition Marketing

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Roadmap to Health Nutrition Marketing

3 steps to build your marketing roadmap

Think of preparing a marketing roadmap like planning for a trip. You don’t just drive to another state with absolutely no direction in mind. You have to take the time to plot your course, and consider how you will include any landmarks you’d like to see along the way.

To create an effective marketing roadmap for your health nutrition brand, there are 3 steps you can use to ensure that you arrive at your destination and receive the return on investment that is your ultimate goal. Continue reading →

Cause Marketing for your Health Nutrition Brand

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Bee Speed!!!

5 tips for running a successful campaign

Cause marketing continues to gain popularity with consumers who want to feel they are doing good when they spend their dollars. For health and nutrition brands, a cause marketing campaign is a great way to create a buzz around your product.

How can you make sure your campaign generates a return on your investment as well as a feeling of goodwill? Here are 5 ways to make your cause marketing campaign more effective: Continue reading →

Marketing Your Health and Nutrition Brand with Personality

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Use your brand personality checklist to strengthen your social presence

Like people, all brands have a personality. Even if you have not purposely set out to create a personality, your brand will develop one over time. Smart marketers take the time to hone that personality in order to target the right customer base and create a stronger social presence. Continue reading →

Unleashing Creativity in Health Nutrition Marketing

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unleash creativity

4 obstacles to innovation and how to overcome them

I can’t tell you how many times clients say that they want to “think outside the box”, when in reality they just want to tweak the same old solutions. Why? Because those solutions are safe.

Nutrition and wellness brands are particularly susceptible to safe thinking because they want to gain consumer trust. The impulse is to stick with what works. But today’s digital consumers are easily bored and content hungry. To engage them, creativity is a necessity, not a luxury.

Continue reading →

Marketing Health Nutrition to Moms

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Tips for speaking her language 

It is moms who almost exclusively make health and wellness decisions. Moms schedule doctors’ appointments, decide on treatment plans, and choose which foods and beverages will keep their families happy and healthy. But with all of this on their minds, getting their attention isn’t easy. 

Health Nutrition Marketing that Helps Your Customer

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How to guide your customer through confusing health and wellness information

The average health and wellness consumers are motivated customers. They are actively seeking out nutritional or sports supplements and healthy foods and beverages to support their health and improve their lives. Unfortunately, there is so much confusing information out there, that even the most dedicated researchers might feel overwhelmed. Continue reading →

Using Pinterest to Create an Increase in Traffic to Your Health Nutrition Websites

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pinterest marketingTips to increase traffic to your company’s website

Pinterest is growing so fast that the popularity of this social media interface is becoming a daily form of communication for many types of users.

Women have originally dominated using this social media platform but in no time Pinterest is capturing attention in Men, Etailers and Direct-to-Consumer Sites, Brands and Companies, Personal Brands and Personalities, Publications, TV Networks and News Outlets, Bloggers, Writers and Artists.

While interacting with Pinterest I have noticed a large percentage of interactions are food, as in food pictures, recipes, sharing recipes and recommending recipes. This is one avenue that could benefit for your Health Nutrition Brand.

I want to share 4 quick tips on how I think your Health Nutrition Brand could benefit using Pinterest to increase traffic to your company’s website. Continue reading →