Social media marketing continues to grow at a popular pace and should play a more significant role in health nutrition marketing

You have probably heard amazing stories of success and fame arising from social media marketing for music artists and even sports stars. Building awareness and appeal for health nutrition products works just the same. The right use of social platforms such as  Twitter and Facebook has the potential to create significant buzz from your brands followers and fans.

The upward spiral of social media marketing trends can dramatically improve your cash cycle by providing better measurement and ROI for your marketing spend.

In my experience it seems the types of social media that helps promote health nutrition  products are Twitter, Faceook and YouTube. But content marketing through blogging is also becoming an important component to social media marketing.

It is a difficult step to put so much trust and effort into social media. How my  do we know if it is working? How can you accurately measure and optimize it?

Phil Mershon, director of events for Social Media Examiner, shares some interesting social media marketing statistics that provide good reason why you should invest your time and budget.

1. The Benefits Derived from Social Media are Increasing

According to research conducted by Wildfire, a comprehensive social media management platform company, nearly all marketers find value from social media and 75% of marketers plan to increase the social media spending.

In my opinion social media is quickly becoming a better way of increasing brand awareness in your heath nutrition marketing.

2: More Businesses are Investing in Social Media

Small and medium sized businesses will double their social media advertising budget in the next year, says Borrell Associates.

From my experience I am already seeing the value in social media marketing and it should continue to grow and expand within the health nutrition marketing industry.

3: Measuring ROI is One of the Top Challenges Faced by Marketers

In a recent study Awareness Networks found that most businesses know how to track their social media presence and traffic, but the confidence declines when measuring lead generations and sales.

I think that it is important to have an in-depth social media measurement system in place that will help build your confidence that the time and effort you are putting into the social media is getting the ROI you want.

4: Marketing Agencies View the Value of Social Media Marketing Differently

A survey conducted by the Marketing Sherpa found that social media clearly helps search results, but the largest majority of companies benefit from posting content on their company blog.

All the social media marketing can all be intertwined, if you have a blog be sure to integrate all your other social tools you use within. And vice versa.

5: An Integrated Social Media Plan Leads to Greater Financial Results

According to an Insites Consulting study, less than half of the enterprises surveyed have fully integrated social media into their business processes

For health and nutrition marketing an integrated social media plan will help get you the ROI you are looking for if you strive to have a fully integrated social media marketing plan.

Click on the following link to read Phil Mershon’s complete article, “5 Social Media Marketing Trends: New Research”

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Jessica Clay

Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.