3 ways to turn Foursquare users into ambassadors for your brand
With so many social media platforms out there, marketers often forget how critical Foursquare can be to their marketing strategy. Foursquare is the leading location-based social network, and even if you aren’t actively using it, chances are users are finding your business listed on it.
If you don’t know, here’s how Foursquare works: Users “check in” with the app on their mobile phone by selecting their location from a list of venues the application locates nearby. The location-based network allows them to be extremely specific. For instance, they may easily alert their social network, including their Facebook friends and Twitter followers, that they are in a certain aisle or floor of your store. Users earn points for every check-in, so there is an incentive to stay connected. Plus, there is the added bonus of basically bragging about the cool places they’ve been. Wouldn’t you like your business to be one of them?
I believe every business should have an active presence on Foursquare, because users are making a brand recommendation every time they check in. Here are 3 ways you can encourage visitors to your store to check-in with their Foursquare friends.
Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.