A new sports drink may prove that ingredients still matter
For some time now, it seems the sports drink industry has been losing its focus on health. The main reason for this, of course, is that even sports drinks as popular and well-known as Gatorade have found themselves marketing to the “casual consumer” more often than the athletes they originally set out to satisfy. Continue reading
Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.