Some simple ways to improve your content that readers will look forward to receiving
Customers in any brand category have a short attention span, but none more so than those in the health and wellness space. If you are a pharmaceutical CMO, you know how difficult it is to achieve continued compliance with prescription refills. If you are marketing a natural health or sports and nutrition product, you are probably used to a customer base that comes and goes depending on market trends. It’s natural for people to become excited about doing something positive for their health only to get bored or forgetful just months later. As a marketer, your best defense against this extremely human trait is to keep the conversation going so that your product is always top of mind. Continue reading
Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.