Tag Archives: Jessica Clay

Anti-Aging Offers Opportunity for Marketing Health and Nutrition

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anti-aging

3 ways the aging boom can energize your brand

With 10,000 people turning 65 every day in the United States, demand for anti-aging products has nowhere to go but up. Most baby boomers believe that with the right products they can and will stay perpetually young, so even if you don’t solely market your health nutrition brand as an anti-aging solution, you would be missing an opportunity by ignoring this messaging completely. Let’s look at some of the ways in which anti-aging messaging can benefit your health nutrition brand: Continue reading →

Mobile Marketing in the Health Nutrition Market

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Dandy

4 innovative tips to keep your brand on the cutting edge

According to a new report from Chetan Sharma Consulting, the US has reached 50 percent smartphone penetration.

Smartphones are in widespread use because they are a convenient way for Americans to communicate with friends, business partners, and customers as well as tap into social media and the ever-increasing number of apps that make life easier. Today’s user relies on their smart phones to access social media accounts, use QR codes, access web sites, or just pass the time by playing games.

Continue reading →

Health Nutrition Marketing to Our Pets

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Lucky Dog

Tips on how to sell in the pet industry

If you are a dog owner or another kind of four-legged owner, you understand how important our pets are in our lives. They are a dominant part in our families; they make us feel happy, make us laugh, they snuggle with us, we walk with them, they connect us with other people. There are also positive side effects in having a pet, lifts our mood, feel less lonely, reduces stress, and etc. Clearly we understand how important our pets are to us. Continue reading →

Marketing Your Health and Nutrition Brand Against Private Labels

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Tomato RED

3 ways to differentiate in an increasingly competitive landscape

Tell your story
Customers who buy health food and supplements, particularly those who buy organic, are interested in knowing who is making their products. If you are a small company, chances are you have a much more authentic story to tell than large retailers who buy from many different sources. Are you based on a family farm? Did you start on a shoestring budget with one mission in mind? Is your product named after your Grandmother? When you tell your story, you connect with your customers. And that’s something big box brands just can’t do. Continue reading →

A Roadmap for Health Nutrition Marketing

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Roadmap to Health Nutrition Marketing

3 steps to build your marketing roadmap

Think of preparing a marketing roadmap like planning for a trip. You don’t just drive to another state with absolutely no direction in mind. You have to take the time to plot your course, and consider how you will include any landmarks you’d like to see along the way.

To create an effective marketing roadmap for your health nutrition brand, there are 3 steps you can use to ensure that you arrive at your destination and receive the return on investment that is your ultimate goal. Continue reading →

Cause Marketing for your Health Nutrition Brand

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Bee Speed!!!

5 tips for running a successful campaign

Cause marketing continues to gain popularity with consumers who want to feel they are doing good when they spend their dollars. For health and nutrition brands, a cause marketing campaign is a great way to create a buzz around your product.

How can you make sure your campaign generates a return on your investment as well as a feeling of goodwill? Here are 5 ways to make your cause marketing campaign more effective: Continue reading →

Marketing Your Health and Nutrition Brand with Personality

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Use your brand personality checklist to strengthen your social presence

Like people, all brands have a personality. Even if you have not purposely set out to create a personality, your brand will develop one over time. Smart marketers take the time to hone that personality in order to target the right customer base and create a stronger social presence. Continue reading →

Creating Your Health Nutrition Brand Personality

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Done and not done

4 ways to define the social side of your brand

It’s more important than ever for your health nutrition brand to be engaging in all media. The starting place, of course, is to have one, integrated marketing message that you can evolve in a million directions. But, once you’ve accomplished that, you’ve got to have a strategy for carrying that message into the social realm in an authentic way. The key is having a strong brand personality.

Your brand personality is a set of human-like qualities your customers can relate to. Like a friend, people will become attached to your brand because of its purpose, its values and the way it interacts with its community. Is your brand quirky? Is it funky? Does it represent athletes or a certain lifestyle or belief system? If so, people who are attracted to those qualities will adopt your brand and become its ambassadors.

Here are some ways to find your brand personality and start being a brand people can’t stop talking about: Continue reading →

Unleashing Creativity in Health Nutrition Marketing

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unleash creativity

4 obstacles to innovation and how to overcome them

I can’t tell you how many times clients say that they want to “think outside the box”, when in reality they just want to tweak the same old solutions. Why? Because those solutions are safe.

Nutrition and wellness brands are particularly susceptible to safe thinking because they want to gain consumer trust. The impulse is to stick with what works. But today’s digital consumers are easily bored and content hungry. To engage them, creativity is a necessity, not a luxury.

Continue reading →

Marketing Health Nutrition with Viral Videos

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4 ways to create share-worth videos

We all love watching videos online, but what is it that captures our attention and makes us want to watch them all the way through? Personally, I have a short attention span and not a lot of time. I can’t sit through long videos or wait for the action. I prefer short videos that make me laugh or play off of a specific emotion. I believe a video worth sharing is one that has a point of view and gets to the point quickly.

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