Tag Archives: Jessica Clay

Marketing Health Nutrition: Innovation in Energy Drinks

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3 ways to differentiate your brand in a growing market

The energy drink market continues to grow at a steady pace worldwide, despite some concerns and a lot of bad press over inhuman high levels of caffeine and other stimulants. Although energy drinks were originally marketed as a way to enhance sports performance, typically they are now marketed to the casual consumer—particularly young people—who is just looking for a rush of energy and great taste. Continue reading →

Continued Changes in Marketing Health Nutrition

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A new sports drink may prove that ingredients still matter

For some time now, it seems the sports drink industry has been losing its focus on health. The main reason for this, of course, is that even sports drinks as popular and well-known as Gatorade have found themselves marketing to the “casual consumer” more often than the athletes they originally set out to satisfy. Continue reading →

Marketing Health Nutrition to Baby Boomers Online

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.50 Shades of Grey

Don’t overlook a big opportunity based on misconceptions

Marketing health and wellness products to the boomer generation may seem like a no-brainer. They are proactive consumers who are motivated to do what it takes to stay active and vibrant as long as possible. They also have a lot of spending power—over $1 trillion annually. Continue reading →

Health Nutrition Marketing: FDA action could make supplements obsolete

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FDA action could make supplements obsolete If not for the action of two senators

As anyone in the dietary supplements industry knows, FDA has put forth some disturbing guidelines that would allow the agency to arbitrarily deny the sale of any natural supplement created (or modified) in the past seventeen years, and that would give the agency de facto pre-market approval of pretty much any supplement that comes on the scene. Continue reading →

Health Nutrition Marketing: 3 Facebook challenges pharmaceutical brands have to overcome

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Social Media: Changing Business

In today’s Internet-dominated landscape, every CMO—even those in pharma—must have a social media strategy

A lot of pharma brands struggle with the how of using Facebook. In fact, the UK unit of Johnson & Johnson just pulled their Psoriasis 360 page from Facebook after a year because they couldn’t control the content. Continue reading →

Health Nutrition Marketing: FDA ready to provide guidance for social media?

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Jump on the social media bandwagon

FDA may turn one of the biggest challenges to pharma marketing into a greater opportunity to connect with patients

I am a big believer in pharmaceutical brands being in the social media arena, but for too long the pharmaceutical marketing industry has long been attempting to navigate the world of social media with little if any input from FDA. Continue reading →

Marketing Health and Nutrition to Women

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CB054358

The 3rd annual Marketing Health & Wellness to Women Conference is around the corner

It’s a fact that women account for 85% of all healthcare purchases, and they make the majority of healthcare decisions for their household. So, why do so many marketers in the pharma and health and wellness space still struggle with speaking in a language women can relate to? I could go on and on about the ways huge companies miss opportunities to market to women, but instead I can happily direct you to an event that will put you in touch with dozens of experts on the subject. Continue reading →

FDA and Health Nutrition Marketing

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health nutrition

If you’re worried about stricter government regulations in the dietary supplement industry, don’t be

The good news is that dietary supplements continue to grow as an industry. In the last decade, sales of dietary supplements have quadrupled, and there seems to be no end in sight. The not-so-good news is that this growth has not gone unnoticed by the FDA, which means that more and more of their attention is focused on regulating the industry. Continue reading →

Health Nutrition Marketing and NSF Certification

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supplement marketing

If you are marketing a dietary supplement or sports nutrition product, you should know if it is NSF Certified for Sport.

As a competition-level athlete, I was excited to read about a new program of certification for sports supplements and nutrition products.

After all, most athletes want to enhance their performance through the use of legal supplements, but it can be hard to navigate the sea of confusing information about what is and isn’t considered a “banned substance”. All too often athletes are disqualified for using substances that they thought were completely harmless and legal, and of curse, no one wants to put their own health at risk. That’s where NSF comes in. Continue reading →

A New Trend in Health Nutrition Marketing

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Find out why consumers are choosing food over supplements

There was a time when it looked like vitamins and herbal supplements were the answer for an aging population. Health-conscious consumers seemed less interested in eating well than in finding the fountain of youth in a bottle. But all that is changing. According to this fascinating article from the Institute of Food Technologies, consumers have shown signs that they are more knowledgeable about what they are eating, and will choose food or healthy drinks over supplements if given the choice. Continue reading →