Traditional Versus Digital in Health Nutrition Marketing

NYC Time Square

4 reasons why combining tactics could be a winning strategy

If you believe the hype, a multi-channel digital marketing strategy is all you need to reach your target audience and build a following. With all of the opportunities created by social media, websites, blogs and banners, why would anyone bother with traditional media anymore?
Because it still works!

Here are 4 reasons I strongly suggest that your brand include traditional media in your overall Health Nutrition Marketing mix: Continue reading

The Most Important Tool for Marketing Health Nutrition

Hotline

3 ways the telephone can make or break your brand

Lately, marketers have been so fixated on social media, they may have overlooked their own Achilles heel when it comes to follow-through. After all, a company can Facebook, Tweet or Email to their hearts content, but at some point customers want a “live” interaction with a company. When they dial your number, who is there to answer their call?

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