Tag Archives: organic

Is Whole Foods Fumbling Its Marketing Play for Millennial Health & Nutrition Dollars?

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Whole Foods

After losing 20 percent of their value in the last year, Whole Foods is hoping to tap into the buying power of the “thrifty” Millennial generation by opening a less expensive chain of stores in 2016.

Unfortunately, the famously overpriced health food store brand that is referred to nationwide as “Whole Paycheck” may be facing an uphill climb. Here’s why:

Millennials Shop Differently
In my last post 5 Ways Millennials Shop (and How It Affects Health and Nutrition Marketing) I explained that Millennials are less brand and channel loyal than other generations of shoppers. This is true whether they are buying household goods or organic produce. They want convenience and quality at a fair price, and they don’t care where they find it. Continue reading →

Organic SEO Marketing for Health Nutrition Brands

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Organic

4 ways creating natural content is like selling organic products

As Health Nutrition marketers we don’t often consider the difference between SEO and organic SEO, but it’s important to remember they are not the same thing. Basic SEO is about manipulating content to ensure that search engines can read it. Organic SEO is about writing quality, targeted content to ensure that the right people read it. It’s like comparing brand name tomatoes to the organic varieties. They share similarities, but the natural approach always results in a more satisfying product. Here are 4 reasons the same is true for organic SEO:

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Marketing Your Health Nutrition Product as Non-GMO

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Can using an industry buzzword help boost your sales?

Everywhere I go these days, it seems someone is talking about GMO’s. Consumers are concerned that scientists have genetically altered their food and for good reason. Although genetically modified foods are based on the natural model of breeding out unfavorable characteristics, the process is complicated and slightly mysterious. Health-conscious people want assurances that the foods they buy are made the way nature intended, and GMO’s are anything but that.

“Non-GMO” is a word that seems to put consumer fears at ease. Using it on your product label could be the key to driving more sales. Here’s why:

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The Importance of Content Marketing in Health Nutrition Marketing

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4 tips for creating content that will bolster your brand

Content marketing is an idea most marketers are beginning to feel comfortable with, but what many brand managers don’t realize is that there is a lot more to it than a couple of generic blog posts and social media status updates. Content marketing efforts need to be consistent, focused and most of all engaging.

What is exactly the purpose of content marketing? The main goal is to connect with your customers outside of traditional selling tactics. In the past, marketers blasted their customers with messages that told them what to think and what to buy, and sometimes it backfired. Content marketing strives to position your brand as an expert in its industry, and offers your customers something for interacting with your brand—relevant, engaging content.

Consumers now spend as much time consuming content as they do sleeping or working, so providing that content is a smart way to connect with them and build trust for your Health Nutrition Marketing brand. The idea is to win customers without pitching your brand. Here are 4 tips that can make your content marketing efforts more successful:

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