Don’t overlook a big opportunity based on misconceptions
Marketing health and wellness products to the boomer generation may seem like a no-brainer. They are proactive consumers who are motivated to do what it takes to stay active and vibrant as long as possible. They also have a lot of spending power—over $1 trillion annually. Continue reading
Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.