The 3rd annual Marketing Health & Wellness to Women Conference is around the corner
It’s a fact that women account for 85% of all healthcare purchases, and they make the majority of healthcare decisions for their household. So, why do so many marketers in the pharma and health and wellness space still struggle with speaking in a language women can relate to? I could go on and on about the ways huge companies miss opportunities to market to women, but instead I can happily direct you to an event that will put you in touch with dozens of experts on the subject. Continue reading
Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.