Tag Archives: YouTube

Creating AdWords Campaigns for Your Health Nutrition Brand

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SEO, Internet Marketing, AdWords

6 simple ways to improve your Google marketing ROI

I recently took a Google Marketing class to learn more about Search Engine Marketing (SEM) campaigns. I wasn’t there to learn how to create a campaign—though the refresher on best practices was nice. My main goal was to make sure I was spending my clients’ dollars wisely. Some brands have large budgets and others have very small budgets, but they all want the best return on investment. So, I wondered, how much money does it take to run a really effective Google AdWords campaign?

The answer: You don’t have to spend a lot of money on Google pay-per-click advertising, but you do have to invest the time to make sure you have the right strategy.

Here are 6 ways to create a more successful AdWords campaign:

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Building Brand Trust with Health Nutrition Marketing

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Trust

4 ways to gain the confidence of nutritional supplement customers

Recent surveys report that nearly half of American adults regularly use dietary supplements to support or improve their health or to maximize their athletic performances. Supplements can be made from plants, algae, seafood, yeasts, fungus, and many other food substances or extracts, which may explain why consumers rarely know exactly what they are getting.

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Leveraging the Popularity of Fish Oils in Health Nutrition Marketing

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How educating your customer can help your brand lead the way

Originally touted for improving cardiovascular health, fish oil is now a major profit-driver in the health nutrition category. According to a new report published by Transparency Market Research (http://www.transparencymarketresearch.com/fish-oil.html), the global fish oil market is expected to reach USD 1.7 billion in 2018, up from 1.1 billion in 2011.

This growth is due in large part to the fact that health conscious consumers believe fish oils are beneficial for almost everything including hair, skin, nails, teeth, and joints. It is even used to boost fertility, fight depression and even to treat cancer. A new survey suggests fish oil pills are the most popular dietary supplement in the country—more so than even multivitamins.

As an avid CrossFit athlete, I use fish oil in my shakes every morning, and I have for several years. I believe fish oil aids muscle recovery, improves lunge performance, helps reduce fat, and of course contributes to joint and heart health. I truly believe I am more mentally and physically fit because of it, and I am not alone.

If you manufacture or sell a health nutrition product that contains fish oils, now is the time to lure in more customers by elevating that message in your marketing. Here’s are a few ideas for making it happen: Continue reading →

Leading Children To Good Habits With Health Nutrition Marketing

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4 ways to make healthy foods and beverages appealing to children

Type-2 Diabetes is more common in children than ever before thanks to a society that serves up a steady diet of fast food and junk food advertising. According to the Institute of Medicine (IOM), “Food marketing intentionally targets children who are too young to distinguish advertising from truth and induces them to eat high-calorie, low-nutrient (but highly profitable) “junk” foods; companies succeed so well in this effort that business-as-usual cannot be allowed to continue.”

As a fitness expert, I’m acutely aware of how nutrition fuels the mind, body and spirit, and I feel that Health Nutrition Marketers are doing children a service by combating these messages with a healthy alternative. Traditional advertising can be manipulative and inappropriate for young children, but I think healthy food and beverage marketing is responsible marketing when education is the main goal.

With that said, here are some ways that your Health Nutrition brand can reach out and help educate a younger market by speaking their language:

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Social Media Platforms for Health Nutrition Marketing

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A comprehensive cheat sheet for extending your social network

Social media provides Health Nutrition marketers a unique opportunity to interact with customers in a more authentic way than traditional advertising allows. Unfortunately, there are so many social media platforms to choose from that it can be difficult to know how to get started, which platforms are critical, and which ones aren’t worth the time or investment.

As a Heath Nutrition Marketing and Social Media Expert, I believe in keeping it simple from the start. You can always add platforms once you’ve solidified your overall strategy, but if you start by creating too many consumer touchpoints, you won’t manage any of them well.

The best place to start is by understanding the function and uses of social media tools. So here is the Jessica Clay cheat sheet for building a social media strategy: Continue reading →

Marketing Health and Nutrition at Sporting Events and Trade Shows

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5 ways to use social media for a profitable return on investment

As an athlete, I often attend and participate in sporting events and sports-related tradeshows on both a local and national level. I make it my business to pay attention to how the attendees are responding to the various offerings, and lately I’ve noticed a pronounced “advertising fatigue” among event goers. Today’s tradeshow and special events audiences have seen it all, which makes it harder and harder to break through all the noise and get their attention. It takes fresh, innovative thinking to stop them in their tracks and show them something they’ve never seen before. Continue reading →

Health Nutrition Marketing to Our Pets

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Lucky Dog

Tips on how to sell in the pet industry

If you are a dog owner or another kind of four-legged owner, you understand how important our pets are in our lives. They are a dominant part in our families; they make us feel happy, make us laugh, they snuggle with us, we walk with them, they connect us with other people. There are also positive side effects in having a pet, lifts our mood, feel less lonely, reduces stress, and etc. Clearly we understand how important our pets are to us. Continue reading →

Marketing Health Nutrition with Viral Videos

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4 ways to create share-worth videos

We all love watching videos online, but what is it that captures our attention and makes us want to watch them all the way through? Personally, I have a short attention span and not a lot of time. I can’t sit through long videos or wait for the action. I prefer short videos that make me laugh or play off of a specific emotion. I believe a video worth sharing is one that has a point of view and gets to the point quickly.

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The New Hero of Health Nutrition Marketing

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Social media can get people talking about your sports nutrition brand

Ever since Wheaties first put pictures of athletes on their cereal boxes, famous faces have dominated sport nutrition marketing campaigns. But this type of marketing comes with a big price tag. And we’ve all seen what happens when a brand ties its reputation to an athlete who won’t play by the rules. Continue reading →